Trends in Skin Care for 2007

by Dr Danny T. Siegenthaler


The last few years have seen a focus on products that attempt to halt, slow down or even reverse the aging process of the skin. We have seen an explosion of anti-aging products on to the marked that claim to remove lines and wrinkles in no time. With each new product we were introduced to terms such as 'Neutraceuticles' and the like, each as meaningless as the next. We saw the promotion of Botox injections, machines for microdermabrasion, laser skin resurfacing and a variety of other gadgets, creams and lotions that supposedly make the skin look visibly younger.


Over the past 2 years, the natural approach to skin care has also enjoyed new growth with more and more women, and more recently men, looking for safer, natural alternatives to skin care. Natural Skin Care Products have seen an amazing increase in demand in the last 12-24 months, and this demand will continue to increase for some time. This is primarily because consumers are becoming more aware of the potentially harmful effects of some of the ingredients commonly used in commercially available skin care.

Just as in the last few decades of the 20th Century, when consumers became more aware of the potentially hazardous effects of artificial colours and flavours, all too often added to our foods and drinks, today, this awareness is spreading into other areas of our lives.

The skin is the largest organ of the human body and it can and does absorb chemicals it is in contact with. As consumers are educating themselves about skin care, they are realising that many of the ingredients they put on their skin, end up in the blood stream. As a result, they are increasingly reading labels, contacting companies asking what their ingredients consist of, and are becoming more selective about what they are willing to put on their skin. This trend will continue not just during 2007, but well beyond.

Other areas of skin care, which are starting to come under increasing scrutiny from consumers, are treatments such as Botox injections, and cosmetic surgery. If the current trend in the USA is any guide, Acupuncture will feature greatly as a natural alternative to Botox injections and cosmetic surgery. Acupuncture is a proven, effective, and ancient form of treatment. Cosmetic Acupuncture, however, is not well known in the west, but media reports are starting to emerge about the use and effectiveness of Acupuncture to treat facial lines and wrinkles.

Cosmetic Acupuncture is a totally natural, side-effect-free method of reducing lines and wrinkles, indeed, it not only has the capacity to smooth out those unwanted menaces, but tones the skin and underlying muscles. No doubt, Home-Acupuncture kits and devices will soon be promoted together with microdermabrasion machines and the like.

So, the key trends in skin care for 2007 will see continued, increasing demand for natural skin care products, as well as a demand for qualified Acupuncturist specialising in Cosmetic Acupuncture.

Surprisingly, an area that has not yet seen a major trend toward natural ingredients but which will come into consumer focus soon, is natural cosmetics, such as eye shadows, lipsticks, etc. This will be the next area of beauty care where consumes will demand products containing natural ingredients.


About the Author
Danny Siegenthaler is a doctor of traditional Chinese medicine and together with his wife Susan, a medical herbalist and Aromatherapist, they have created Natural Skin Care Products by Wildcrafted Herbal Products to share their 40 years of combined expertise with you.

© Wildcrafted Herbal Products 2007